Cosima Churchill
Product Manager with 12+ years’ experience spanning CRM, loyalty and customer experience at ComeOn Group, Electrolux, Volvo Cars and King. Combines commercial insight with hands-on product discovery and delivery, leading platform migrations, developing customer care tools and improving journeys from registration to retention.
My Approach
I use customer-centred design, journey mapping, and rapid prototyping to identify experience gaps and test solutions, working through cross-functional programme management to deliver scalable outcomes.
Core Values
User-Centric Approach
Solutions that genuinely serve user needs create lasting value.
Customer Insight Led Decisions
CX products should be grounded in real customer behaviour and feedback, with decisions guided by insight and validated through impacts
Scalable Systems
Building frameworks that grow with the business and team.
Specialties
CX Product Strategy
Customer Journey Design
Lifecycle and Retention Products
Content Frameworks
User Onboarding
Customer and Growth Analytics
Featured Work
Selected case studies showcasing my approach to marketing strategy, product development, and customer experience optimization.
Fixing Marketing Delivery at Scale
A marketing operations case study showing how redesigning briefing templates and internal workflows reduced rework and improved delivery predictability across global teams.
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Conversational Product Finder Prototype
Designed and prototyped a guided product finder that replaced complex filters with conversation, helping customers choose with confidence. Owned the project end to end.
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The Vegan Wine Club: Discovery-Led Product Validation
Led a customer experience project to improve how vegans discover and purchase alcohol with confidence. Conducted user research, mapped journeys, and shaped a product concept that reduced friction, built trust,...
View Case StudyBrands I've Worked With
Trusted by global consumer brands across D2C, retail, and e-commerce to deliver customer, lifecycle, and product outcomes.
Get In Touch
Ready to collaborate? I'm always open to discussing new opportunities and interesting projects.
Let's Connect
hello@cosimacreatesstudio.com
https://www.linkedin.com/in/cosimac/
Response Time
Usually within 24 hours
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